BP Castrol

The company

Castrol – acquired by BP in 2002 – makes lubricants for a variety of applications across land, sea and air. Its products are sold in more than 150 countries, and it's the preferred partner for VW, Audi, BMW and many other automobile manufacturers.

The brief

There's no denying it – it's tough to make oil analysis and equipment labelling sound glamorous. But Castrol BP wanted me to entice vessel managers with copy about its Marine New Build scheme.

Working alongside a talented designer, I produced a unique infographic that simplified vast quantities of technical source material into succinct takeaways, explaining potential pitfalls on a new-build ship and how the program can minimise their risk.

The copy

Take a look at the infographic by clicking below.

See it live

The verdict

Brooke will always go the extra mile to add value to every single project she works on. Her enthusiasm and creativity are her biggest assets, making her copy very compelling and easy to read – even on difficult subjects.

Paula Medeiros

BP Castrol Account Manager, Volume