Dell is one of the largest technology corporations in the world, selling everything from PCs and software to peripherals and HDTVs. It is well-known for its innovations in supply chain and electronic commerce.
During my time as a copywriter – and eventually Head of Copy – at Volume, I wrote extensively for Dell.
Two of my favourite projects to work on were a series of adcepts promoting some of the company's powerful products, and an eVite to their upcoming Christmas party, distributed internally.
While these projects differed in message and audience, they both required a satisfying amount of witty wordplay.
Take a look at just some of the copy I've written for Dell by clicking below.