Waitrose & Partners

Waitrose & Partners

Waitrose & Partners

Waitrose & Partners

Waitrose & Partners

Waitrose & Partners

The company

Waitrose & Partners is one of Britain's best-loved supermarkets, with 332 shops across the UK. The grocer has a royal warrant to supply produce to the Queen and Prince Charles.

The brief

I'm proud to have worked with Waitrose & Partners since 2018, crafting everything from point-of-sale copy and seasonal campaign concepts to emails sent to 7 million myWaitrose members.

I was even trusted to assist the company in completely overhauling its tone of voice for fresher, friendlier communication, tempting young foodies into stores and onto waitrose.com.

The copy

Take a look at just some of the copy I've written for Waitrose & Partners by clicking below.

The verdict

Wow, Brooke! What an amazing amount of inspired work.
Ollie Rice
Editor in Chief, Waitrose & Partners